Fuel up for the rushes. Motorsports, adventure camps, bird-watching and cyclathons get the outdoors-types all keyed up. And IIIT's cultural fest, a music festival, film screenings, a comedy show and much more are waiting to keep the rest out of home for a while.
An effort by the Indian government to teach artisans the skill of marketing. Fortunately, you don't have to make much of an effort - this is a place where you'll end up buying something anyway if you stick around for more than half an hour.