Clothing Deck is an immensely laudable shop - if not for anything else, for the simple fact that it's thrived for so long even as Lifestyle's shadow looms large over it. And why it has survived makes for an amazing case study in marketing.

Having started about two years back in the White House building at Begumpet, Clothing Deck has Western wear for all ages. The shop is well designed, with the men's wear at the top and the ladies' wear on the ground floor. Spacious and browse-able with helpful but non-intrusive assistants, the store makes for some fun shopping. The management too is effortlessly approachable ? so all your woes are immediately attended to.

Ah, the clothes. The range and choice that you have here has to be seen to be believed. Clothing Deck stacks an unbelievably colossal variety of 'genuine fakes' that are conceived nowadays in the sweat shops of China and Bangkok. True import quality, you could say. Everything from Jeans to T-shirts to jackets for men and midis, skirts, slacks, tops et al for women, with a cute range of children's wear thrown in, makes up the smorgasbord that is Clothing Deck. A definite must-see in your shopping itinerary.